Being “Green” makes a nice bumper sticker, but actually doing it in the real world is a much more complex task. As companies, including Albemarle, begin to deal with trying to satisfy customer’s desire for green products, they have some tough decisions to make. For example, for an electronics company, there are so many different possible ways to do that and to define it. One of the big choices is do you try and decrease the “carbon footprint” (CO2) of your manufacturing product or look at being able to fully recycle the product? Those two objectives might be mutually exclusive in many cases, and both might are likely to cost more money. And since there is not yet a “standard” for green, companies are trying to match customer performance demands, environmental sensitivity, and cost/price metrics.
As a consumer, how much more are you willing to pay for the cost of green?