January 28th, 2011

Most of us were raised to think that certain industries are just a necessary evil, like chemical companies. Dirty, scary, and liable to put things in the ground, air or water that were not good for us.
In reality, many of these companies have not only joined the green revolution, some of them are actually leading it with new innovations and by investing millions of dollars in research. This dedication to find new solutions not only makes life better, but it is keeping us safe.
Here are just a few green technologies and initiatives from a new generation of chemical companies.
Albemarles‘ Earthwise division is making green flame retardant products that go into electronics and furniture to keep us safe from fires.
Eastman Chemical company bets on green chemistry and launches a material used to make plastic products that are free of bisphenol A (BPA).
Dow Chemicals commits to a five-year partnership with The Nature Conservancy. Its aim is to create a set of tools and methodologies other companies can use to integrate the economics of ecosystem services in business decision-making.
The lesson here is chemical companies and the innovations they contribute to society are vital to quality and healthy living. Just because we think something is true, it may not still be true. Know the scientific facts, not just what someone may have told you.
Tags: Albemarle, clean technologies, Dow Chemicals, Earthwise, Eastman Chemicals, eco-friendly, environmental business innovations
Posted in Albemarle, Chemistry, Eco-nomics, Electronics, Flame Retardants, Green Chemistry, Sustainability, Uncategorized, fire safety
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January 6th, 2011
Study says thousands put at risk from house fires due to low or non-existent EU furniture safety standards.
Will green technologies have a roll in this new finding?
Sofas bought in 25 member states reached life-threatening condition in less than seven minutes while “stringent” UK safety standards delayed fire growth for almost 25 minutes, it says.
The report says that 3,000 people are killed and 30,000 injured every year across Europe in house fires, half of which involve furniture.
The study has revealed “shocking” evidence that the lives of European citizens are being put at risk by very low – or non-existent – fire safety standards for upholstered furniture.
The research, carried out by a specialist testing centre in the Netherlands1, involved setting fire to sofas bought in each of the 27 EU member states.
It found that 25 out of the 27 sofas reached life-threatening heat and smoke density less than seven minutes after ignition – some in as little as two minutes.
By contrast, the sofa manufactured to the stringent UK (and Irish) fire safety standard slowed the development of the fire, which did not turn into a life-threatening blaze until more than 21 minutes had elapsed.
See full story.
Tags: Europe fire safety, flame retardant, flame retardant regulatory status
Posted in Chemistry, European Chemical Industry Council, European Flame Retardants Association, Flame Retardants, Government, Innovation and ideas, Uncategorized, fire safety
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December 9th, 2010

As innovation continues to drive new and better products for business and society, how will regulation and legislation evolve to keep up with the pace?
The European Parliament’s recent approval of a compromise on the RoHS Directive may be one more positive sign toward science-based processes and progress. On November 24th, 2010, the European Parliament overwhelmingly supported a science-based approach to European Union (EU) legislation by adopting the new RoHS Directive This decision secured the continued use of flame retardants, including brominated flame retardants, in electrical and electronic equipment.
The agreement was negotiated between the European institutions, and is expected to be formally adopted in December. Following formal adoption, the final Directive will be published in early 2011.
Albemarle applauds this decision as the text of the agreement is a significant improvement compared to the current RoHS Directive. The new Directive moves away from blacklisting of substances to a modernized legislation aligned with the newest evaluation processes such as REACH. It provides clarity, predictability and legal certainty not only for our industry, but for society as a whole, on the issue of substance restriction.
The new RoHS Directive now includes a defined methodology for future restrictions, which shall be coherent with REACH. The Commission’s proposal not to expand the list of restricted substances has been supported by the other EU institutions. The Parliament and the Member States have also addressed the concerns over potentially discriminatory listing of substances by deleting Annex III.
The scope of the new RoHS Directive has been extended, thereby increasing the number of applications for which substitution needs to be found for those substances already banned, including DecaBDE.
“We believe the current agreement provides clarity, predictability and legal certainty for the industry by recognizing the need for evaluation of substances on a case by case basis rather than blacklisting of whole families of flame retardants” says Brian Carter, Albemarle’s Global Business Director – Brominated Flame Retardants. “We offer different flame retardant solutions to meet the requirements of the electrical and electronic industry, including for those applications that are newly added to the RoHS.”
Albemarle is planning to hold several webinars in the near future to update the market on the changes and new requirements under the RoHS. If you’d like more information contact our European Advocacy Department – eMail: Florian.Kohl@albemarle.com, Tel.: +32-10-48-17-56.
Tags: Albemarle, brominated flame retardants, environmental business innovations, fire safety, flame retardant regulatory status, REACH, RoHS, RoHS webinars
Posted in Albemarle, Eco-regulation, Flame Retardants, Government, Uncategorized, Webinars, fire safety
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November 19th, 2010

The European Flame Retardants Association (EFRA), a sector group of Cefic, and the European Chemical Industry Council just published an overview on flame retardants and their usages in everyday life. The publication cites the tremendous evolutions of consumer products concerning their fire safety, including electrical and electronic devices, textiles, furniture, construction products or personal and public transports over the past decades
Download your copy of Flame Retardants for a Changing Society. Interested in learning more about GreenArmor, a new technology in eco-friendly fire safety? Click here.
Tags: clean technologies, earthwise greenarmor, European Chemical Industry Council, European Flame Retardants Association, fire safety, flame retardant
Posted in Albemarle, Chemistry, Consumer attitudes, Eco-regulation, Electric, Electronics, European Chemical Industry Council, European Flame Retardants Association, Flame Retardants, fire safety
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