Will the Grass get Greener for Eco-marketers or Just Crop Up More Red Tape

October 13th, 2010

The Federal Trade commission, which last published guidelines for green marketing and advertising in 1998, issued an extensive new green guide and is seeking your feedback.

In making its announcement, the commission particularly called attention to a distinction between companies and consumers and the possibility of confusion or misleading statements. “. . . what companies think green claims mean and what consumers really understand are sometimes two different things,” said FTC Chairman Jon Leibowitz. “The proposed updates to the Green Guides will help businesses better align their product claims with consumer expectations.”

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