Original post from BrandChannel.com by Sheila Shayon
Electrolux is hoisting itself on its own petard. A leader in the manufacture of plastic appliances is leading a charge to green up and clean up our oceans in an initiative dubbed “Vac from the Sea.”
The preeminent vacuum cleaner brand is pulling out all the bottle stops to draw attention to the global need for recycled plastics to spur sustainable appliances. That’s why they’re now making vacuum cleaners from plastic litter on global ocean floors.
This past summer, Electrolux trolled the Pacific, Atlantic and Indian Oceans and the North and Mediterranean Seas in order to collect plastic refuse and craft five vacuum cleaner models, similar to its Ultra One Green model, constructed with 70% recycled plastics.
“While there is a hazardous amount of plastics floating around in our oceans, on land Electrolux experiences scarcity of recycled plastics needed for making sustainable home appliances,” commented Jonas Bodin, Creative Director Electrolux account, Prime.
“It is not about what you make of plastic, but about where it comes from. We worked on the concept of plastic reincarnation where plastic takes different life forms over and over again, inspired by the largest concentration of ocean waste in the world — the Pacific Ocean garbage patch.”
Have you seen any other innovative ocean ideas?