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	<title>Our Green Lab &#187; research</title>
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		<title>Albemarle’s Earthwise product researcher recently presented on a new generation of eco-friendly flame retardants</title>
		<link>http://ourgreenlab.com/2010/06/albemarle%e2%80%99s-earthwise-product-researcher-recently-presented-on-a-new-generation-of-eco-friendly-flame-retardants/</link>
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		<pubDate>Tue, 15 Jun 2010 13:27:28 +0000</pubDate>
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				<category><![CDATA[Chemistry]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Albemarle]]></category>
		<category><![CDATA[Earthwise]]></category>
		<category><![CDATA[eco-conference]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[fire retardant]]></category>
		<category><![CDATA[flame retardant]]></category>
		<category><![CDATA[full-cycle products]]></category>
		<category><![CDATA[green business innovation]]></category>
		<category><![CDATA[Green Chemistry]]></category>
		<category><![CDATA[green research]]></category>
		<category><![CDATA[GreenArmor]]></category>
		<category><![CDATA[HIPS]]></category>
		<category><![CDATA[Kumar]]></category>
		<category><![CDATA[recyclable]]></category>
		<category><![CDATA[research]]></category>

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		<description><![CDATA[Researcher  Kumar G. Kumar presented on the properties of GreenArmor™,  a new eco-friendly flame retardant, on May 24 at the 21st Annual Conference on Recent Advances on Flame Retardancy of  Polymeric Material. GreenArmor is the first solution from  Albemarle’s Earthwise™ brand, an eco-friendly family of  products.
Consumption of flame retardant chemicals [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fourgreenlab.com%2F2010%2F06%2Falbemarle%25e2%2580%2599s-earthwise-product-researcher-recently-presented-on-a-new-generation-of-eco-friendly-flame-retardants%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fourgreenlab.com%2F2010%2F06%2Falbemarle%25e2%2580%2599s-earthwise-product-researcher-recently-presented-on-a-new-generation-of-eco-friendly-flame-retardants%2F" height="61" width="51" /></a></div><p>Researcher  Kumar G. Kumar presented on the properties of GreenArmor<strong>™</strong>,  a new eco-friendly flame retardant, on May 24 at the 21<sup>st</sup> Annual <em>Conference on Recent Advances on Flame Retardancy of  Polymeric Material</em>. <a href="http://www.earthwiseinside.com/solutions/index.html">GreenArmor</a> is the first solution from <a href="http://www.earthwiseinside.com/about/index.html"></a><a href="http://www.albemarle.com/"> Albemarle’s</a> <a href="http://www.earthwiseinside.com/about/index.html">Earthwise</a><strong>™</strong> brand, an eco-friendly family of  products.</p>
<p>Consumption of flame retardant chemicals is  projected to reach 3.4 billion pounds worldwide by 2010, according to  the latest forecast from BCC Research. With such strong growth it is  imperative that professionals in the field keep up-to-date on the latest  advancements and applications in flame retardancy (FR).</p>
<p><a href="http://ourgreenlab.com/wp-content/uploads/2010/06/admin-ajax.php_.jpeg"><img class="alignright size-full wp-image-297" style="border: 0pt none;" title="EW FS polymers logo" src="http://ourgreenlab.com/wp-content/uploads/2010/06/admin-ajax.php_.jpeg" alt="Green chemistry and eco-friendly news and information from Earthwise- 	Albemarle’s Earthwise product researcher Kumar Kumar presents on GreenArmor, new generation of eco-friendly flame retardants" width="273" height="164" /></a></p>
<p><strong>Researcher  Kumar G. Kumar&#8217;s program highlights included:</strong><br />
The  importance of flame retardants for saving lives and protecting property  as flame retardants are built into most consumer products we see every  day like computers, televisions, sofas, etc.</p>
<p>Research has proven the use of flame retardants in products can result in up to 15 times the amount of escape time from a burning structure. That extra time can mean the difference between life and death. In recent years, concerns have been raised about the impact some flame retardants have on the environment and consumer health.</p>
<p>Earthwise is committed  to developing products that are friendly to the planet and all living  beings. GreenArmor is a more sustainable alternative to current  brominated flame retardants. Unlike some flame retardants, chemically,  GreenArmor’s molecules are too large to be absorbed by the human body or  by animal life. This prevents the flame retardant from accumulating in  the body, and prevents the compound from negatively affecting the  ecosystem.</p>
<p>Kumar used High Impact Polystyrene (HIPS,  a polymer commonly used in consumer products like TV, monitors etc) as an  example.  HIPS that contains the new flame retardant maintains very high  flame retardant properties as well as other key physical and mechanical  properties over many molding cycles. This means that the materials can  be used over and over again.</p>
<p>Of course, eco-friendly  alternatives can only have a positive impact if they are used, so Kumar  presented on the performance of GreenArmor as compared to other  flame retardants. Research showed that GreenArmor<strong> </strong>was  just as effective as, and in some cases more effective than, other  flame retardants.</p>
<p><strong> </strong></p>
<p><strong>Three  ways GreenArmor differs from currently used flame retardants:</strong></p>
<p><strong>Ecological differences </strong><br />
GreenArmor  is a polymeric flame retardant with a molecular weight of over 1000. It  is, therefore expected to be non-bioaccumulative and nontoxic. This  addresses concerns raised that the previous generation of brominated  flame retardants were bioaccumulative. Even though many studies have  found brominated flame retardants are non-toxic to the environment,  GreenArmor’s polymeric chemical composition is too large to be absorbed  by the body or by animal life.</p>
<p><strong>Performance  differences </strong><br />
GreenArmor is melt blendable, aiding in  processing that leads to production efficiency, and is usable in most of  the thermoplastic and thermoset polymers. In cases where some  brominated flame retardants are blended together to balance performance  between efficient flame retardation and mechanical properties,  GreenArmor can be used by itself and provides the best overall  properties of any single flame retardant solution.</p>
<p><strong>End  product differences </strong><br />
GreenArmor is a very effective and  efficient flame retardant.  Polymers flame retarded with GreenArmor offer low melt viscosity that is required to fill in the intricate  structures of plastic parts. They are thermally stable, color stable and  glossy, preserving the intended aesthetics of products. GreenArmor also  offers excellent recyclability.</p>
<p><strong>Summary</strong><br />
GreenArmor is very effective as a flame retardant and is also  environmentally stable. This means that manufacturers will no longer  struggle to meet both consumer and environmental needs. GreenArmor<strong> </strong>was designed to be an eco-friendly flame retardant that  exceeds industry standards for the current generation of flame  retardants. Kumar&#8217;s research confirms that GreenArmor equals and even  surpasses current brominated flame retardants in practical measures as  well as environmental standards.</p>
<p>Given these advantages,  GreenArmor<strong> </strong>may be picked up by a whole range of  manufacturers, which would be great progress toward a partnership  between environmental sustainability and flame retardant safety.</p>
<p>Read more by downloading the <a href="http://www.docstoc.com/docs/42510841/A-new-sustainable-polymeric-fire-safety-solution-for-thermoplastics-and-elastomers">study</a> and the <a href="http://www.slideshare.net/EarthwiseInside/a-new-sustainable-polymeric-fire-safety-solution-for-thermoplastics-and-elastomers">PowerPoint  presentation</a>.</p>
<p><a href="http://earthwisefiresafety.com/wp-content/uploads/2010/06/Kumuar-Kumar1.jpg"><img title="Kumuar Kumar" src="http://earthwisefiresafety.com/wp-content/uploads/2010/06/Kumuar-Kumar1.jpg" alt="Green chemistry and eco-friendly news and information from Earthwise- 	Albemarle’s Earthwise product researcher Kumar Kumar presents on GreenArmor, new generation of eco-friendly flame retardants" width="95" height="103" /></a><strong> </strong></p>
<p><strong>About the author</strong><br />
Dr. Kumar G. Kumar, <em>Albemarle Corporation, </em><em>Senior Research  and Development Advisor</em></p>
<p><em> </em></p>
<p>With over twenty-one years with Albemarle Corporation, Dr. Kumar  Kumar serves as a Senior Research and Development Advisor. He has been  working with flame retardant for the past 15 years. He began his work as  a synthesis chemist and later changed his focus to customer application  and technical services. Dr. Kumar manages the Flame Retardant  Thermoplastics application lab and technical service for many flame  retardant products for the US and the Asia Pacific. Dr. Kumar also  serves as the Research and Development Segment leader for Electronic  Enclosures at Albemarle.  Dr. Kumar has a number of publications and  patents in the Flame Retardant area. Dr. Kumar received his PhD in  Organic Chemistry from University of Madras, India.</p>
<p><a href="http://earthwisefiresafety.com/2010/06/16/greenarmor-recyclability/">Read about the recyclability of GreenArmor</a>.</p>
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